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Find your baker's margin.
Ingredients are only about a third of what a baked item really costs you. Your time and your bills are the rest. Fill in six boxes and find out what you should be charging — and what you are actually paying yourself per hour right now.
Start the check ↓Your batch
Guesses are fine. You can come back and sharpen them.
Your reality check
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True cost per item
Selling below this loses money every time.
Your real hourly pay
What is left for your time at your current price.
What to charge instead
| WholesaleCoffee shops and stores that resell | — |
|---|---|
| RetailMarkets, your website, direct orders | — |
| Custom orderWeddings, holidays, design work | — |
Where the cost per item actually goes
Do this for every recipe
Know what every bake really costs, without doing the math.
- Your real cost for every recipe, with your time and bills included
- Find the cheapest store for butter, eggs, flour and the rest
- See what you really earn per hour on every order
Recipe Cost + Price Tracker Bundle
$12.99
Get the bundle on EtsyInstant download · Excel & Google Sheets
Or start with the $5.99 Ingredient Price Tracker →Is your best seller actually paying you?
Most home bakers price from ingredients alone. Labor, packaging and overhead usually cost more, and they rarely make it into the price.
This free one-page cheat sheet gives you the five numbers in every price, four formulas and a two-minute check to find out. Print it once. Use it on every bake.
Why 2x, 3x, and 4x
A wholesale buyer resells your product, so they need room for their own margin. A direct retail customer is paying you for convenience and quality. A custom order buys your consultation, design time, and delivery. Same item, three different jobs.
Why your bills belong in the price
Insurance, software, mileage, and booth fees do not disappear because you forgot to count them. Spread across the hours you actually work, they become a cost per hour that every batch has to carry.
Recheck every 90 days
Butter, eggs, and flour move faster than most bakers update their price list. A price that worked last spring can be underwater by autumn without anything else changing.